Launching Spring 2026

Your dog's
secretary

You handle the belly rubs. Luca handles the shopping — food, treats, toys, supplements, grooming — at the best price, every week, across every retailer.

Stop overpaying. Start approving.

The same bag of food costs $19 more at one store than another. The same toy, the same shampoo, the same supplements — all wildly different prices depending on where you buy. Luca checks every major retailer, catches sales and price drops the moment they happen, and builds a cart that’s already optimized. You just tap approve.

This week's cart
14 items · 3 retailers · saving $22.60
Blue Buffalo Wilderness 24lb
Chewy · cheapest this week
$48.99
KONG Classic — Large
Amazon · new find for Dwight
$14.99
Cosequin DS Plus
Walmart · joint supplement
$27.99
Burt's Bees Oatmeal Shampoo
Target · restocking
$9.49
Weekly savings$22.60
Approve cart
Dog owners save an average of $22/month with Luca.
Price optimization

Every sale.
Every price drop.
Caught instantly.

Luca monitors sales, promotions, and price drops across every retailer in real time. When Chewy runs a deal on your dog’s food or Amazon drops the price on their favorite toy, it’s already in your cart. You never miss a deal and you never overpay.

Happy dog outdoors
Recall protection

Recalls caught
before they reach
the bowl.

Luca scans the FDA recall database daily. If anything in your dog’s cart gets recalled — food, treats, chews — it’s removed and replaced with a safe alternative before you even hear about it. Your dog is protected. Automatically.

Dog looking at camera
Smart restocking

Never run out
of anything.
Ever again.

Luca learns how fast your dog goes through food, treats, supplements, and shampoo — and adds them to your cart right before you run out. No more emergency pet store trips. No more forgetting to reorder. It just shows up in your weekly cart, ready to go.

Happy dog

See the difference

Blue Buffalo Wilderness 24lb

Adult · Grain-Free · Salmon
PetSmart$67.99
Amazon$59.98
Walmart$54.48
Chewy$48.99Best
Luca picks the bestSave $19.00
Luca and Dwight
Why this exists

Named after the tan one.

That's Luca. And the Cane Corso who thinks he's a lapdog? That's Dwight. Between the two of them, I was spending hours every month comparing prices, checking recall lists, and trying to remember when we'd run out of joint supplements.

I built Luca because I wanted something that would just handle it. Learn what my dogs need, find it at the best price, and have a cart ready every week.

— Seth, founder

Luca checks prices across all of these — every week

Chewy·Amazon·Walmart·Costco·PetSmart·Petco·Target·Tractor Supply

From the blog

Prices

We compared the same dog food across 6 stores.

A 24-lb bag costs anywhere from $48 to $68.

Safety

Every FDA pet food recall in 2025–2026

Over half are the most serious category.

Nutrition

How to read a dog food label in 30 seconds

What actually matters on the back of the bag.

They give you everything.
Give them this.

Join the waitlist. Luca launches Spring 2026.